Dr. P.J. White is a qualified Product Designer and has extensive design industry experience innovating for small to multi-national businesses. Most notably he has worked as a designer for the iconic Waterford Stanley and AGA Rayburn brands. Currently he is a research leader at designCORE research centre together with being a lecturer and postgraduate research supervisor at the Institute of Technology Carlow. Recently he was Co Chair of the first Irish design research conference hosted in Carlow June 2015 and lead editor of Iterations research review.
P.J. holds a PhD in Product Design, specifically in the areas of Design Ethnography and product design for older adults. Academic interests include user centric research by way of understanding human behaviours and cultures. Areas of expertise are within Product/Industrial Design, Design Research, Design Ethnography/Anthropology, Qualitative research methods for design, Design Processes, User Centric Design, and Design for Older People.